Digital Marketing

Learn practical digital marketing skills including SEO, social media, ads, content, analytics, and automation to build careers, grow businesses, and achieve measurable online success.

Trainer Profile

Industry Experts

Trained Students

10000+

Job Placement

100% Assured

Corporate Served

8000+

About The Course

This Digital Marketing Course is designed to provide hands-on training in online marketing strategies. Learn how to grow brands, generate leads, increase sales, and build a successful career using real-world tools and industry practices.

Module 1: Introduction to Digital Marketing
  • What is Digital Marketing

  • Traditional vs Digital Marketing

  • Digital Marketing Scope & Career Opportunities

  • Customer Journey & Funnel

Module 2: Website Planning & Basics
  • Domain & Hosting

  • Website Structure & UX Basics

  • Introduction to WordPress

  • Landing Page Optimization

Module 3: Search Engine Optimization (SEO)
  • SEO Fundamentals

  • Keyword Research

  • On-Page SEO

  • Technical SEO

  • Off-Page SEO & Link Building

  • Local SEO

Module 4: Social Media Marketing (SMM)
  • Facebook & Instagram Marketing

  • LinkedIn & YouTube Marketing

  • Content Strategy & Calendars

  • Reel & Video Marketing

Module 5: Paid Advertising (PPC)
  • Google Ads (Search, Display, YouTube)

  • Meta Ads (Facebook & Instagram)

  • Campaign Setup & Optimization

  • Budget Planning & ROI

Module 6: Content Marketing
  • Content Writing Basics

  • Blog & Website Content

  • Copywriting for Ads

  • Canva & Creative Tools

Module 7: Email & WhatsApp Marketing
  • Email Campaign Setup

  • Automation Tools

  • WhatsApp Marketing Strategy

  • CRM Basics

Module 8: Analytics & Tracking
  • Google Analytics (GA4)

  • Google Search Console

  • Conversion Tracking

  • Performance Reports

Module 9: Tools & AI in Digital Marketing
  • Marketing Automation Tools

  • AI Tools for Content & Ads

  • Productivity & Scheduling Tools

Module 10: Freelancing & Career Support
  • Freelancing Platforms

  • Client Acquisition

  • Proposal & Pricing

  • Interview Preparation

  • Agency Model Basics

Beginner to Advanced

Digital Marketing

Who Can Join

Ayog Marketing offers digital marketing courses in Varanasi for career growth and business needs. Enroll now and boost your digital marketing skills.

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