Search Engine Optimization

Learn practical SEO techniques including keyword research, on-page optimization, technical SEO, link building, and analytics to improve rankings, traffic, and online visibility.

Trainer Profile

Industry Experts

Trained Students

10000+

Job Placement

100% Assured

Corporate Served

8000+

About The Course

This SEO course is designed to help students and professionals master organic website ranking techniques. Learn keyword research, on-page, off-page, technical SEO, tools, and strategies to drive long-term traffic and business growth.

Module 1: SEO Fundamentals
  • What is SEO & How Search Engines Work

  • Types of SEO (On-page, Off-page, Technical)

  • White Hat vs Black Hat SEO

  • Google Algorithm Basics

Module 2: Keyword Research
  • Understanding Search Intent

  • Short-tail & Long-tail Keywords

  • Keyword Research Tools

  • Competitor Keyword Analysis

Module 3: On-Page SEO
  • Title Tags & Meta Descriptions

  • URL Structure & Internal Linking

  • Header Tags (H1–H6)

  • Content Optimization

  • Image SEO & Alt Tags

Module 4: Technical SEO
  • Website Structure & Crawlability

  • XML Sitemap & Robots.txt

  • Page Speed Optimization

  • Mobile-Friendly & Core Web Vitals

  • HTTPS & Security

Module 5: Off-Page SEO
  • Backlink Building Strategies

  • High Authority Link Sources

  • Anchor Text Optimization

  • Local Citations

  • Brand Mentions

Module 6: Local SEO
  • Google Business Profile Optimization

  • Local Keywords & Rankings

  • Reviews & Reputation Management

  • Map Pack Ranking Strategies

Module 7: SEO Tools & Analytics
  • Google Search Console

  • Google Analytics (GA4)

  • Keyword & SEO Audit Tools

  • SEO Reporting

Module 8: Content & Advanced SEO
  • SEO Content Writing

  • Blogging Strategy

  • E-E-A-T Principles

  • AI in SEO

Module 9: SEO Audit & Live Projects
  • Website SEO Audit

  • Competitor Analysis

  • Live Website Optimization

  • Practical Assignments

Module 10: Career & Freelancing Guidance
  • SEO Career Opportunities

  • Freelancing Platforms

  • Client Handling & Pricing

  • SEO Proposal & Reporting

Beginner to Advanced

Search Engine Optimization

Who Can Join

Ayog Marketing offers digital marketing courses in Varanasi for career growth and business needs. Enroll now and boost your digital marketing skills.

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